What was Omintel’s competitive advantage when the service was launched in December 1995.

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  1. Why did the launch not perform to expectations?
  2. What are the economics of Libero?
  3. Why is the churn rate so high for many European countries?
  4. Do you expect the churn rate to increase of decrease with the launch of Libero?
  5. What do you learn from consumer research?
  6. Will Libero lead to a price war? If yes, what could Omnitel do to avoid one?
  7. If you were Fabrizio Bona, what changes would you make to Libero and why?

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