Social Behavior

Watch the CDC video on colorectal screening. Identify one or two components of the Health Belief Model that the PSA utilized to motivate viewers to get screened
Select a health behavior that you are interested in, and describe how the different components of the Health Belief Model can be used to help understand that behavior.
Based on the Van Der Snoek article, perceived severity of HIV was the most important HBM factor in predicting sexually transmitted diseases in these men. Why do you think this was true? Why do you think perceived susceptibility was less predictive of STDs?


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