Revenue Management Measures

Project Overview: The students are required to carry out research on existing and new RM measures within the hospitality and service industries. This research shall include a critical analysis of RM measures, and comments on conflicting literature and pointing out any gaps in research to date. Thereafter, the students shall recommend a RM measure which is suitable and feasible to indicate RM performance. 

Overall aim: To enable students to demonstrate their understanding of the importance and function of revenue management.

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