PR and the media environment

PR and the media environment

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Essay Question Much research, including research done by the Journalism department at Cardiff University commissioned by Nick Davies of the Guardian, has shown that much of the news originates from PR sources. How does Davies (2008) explain this influence of PR on journalism? What is the Medialens (2008) critique of Davies’ explanation and their alternative explanation? What do you think of Davies’ explanation, the Medialens critique and their alternative explanation? How would you explain the influence of PR on journalism? Write an essay in answer to these questions, you will need to use topics, theories and concepts taught on the module that you think are relevant.

This is the first source: Davies, N. 2008. Churnalism has taken the place of what we should be doing: Telling the truth, The Press Gazette. [online] 4 February. Available at <http://www.pressgazette.co.uk/story.asp?storycode=40117> [Accessed 01 Sep 2011].
This is the second source: Media Lens. 2008. Flat earth news – The inside view, Media Lens website. [online] 5 March. Available at <http://www.medialens.org/index.php/alerts/alert-archive/2008/535- flat-earth-news-the-inside-view-part-1.html> [Accessed 01 Sep 2011].

The essay should be structured as an argument for a particular conclusion or conclusions, use the Harvard style of referencing, include a bibliography and have pages numbered. This is essay must be 2000 word count without the bibliography. Please i need all the other sources to be from websites only, i will provide online sources that they have provided me to support the work with theories and concepts:
1. http://www.sagepub.com/upm-data/67529_McQuail___Mass_Communication_Theory_Chapter_4.pdf 2.http://www.theory.org.uk/david/effects.htm 3.https://www.marxists.org/archive/marx/works/1859/critique-pol-economy/preface-abs.htm

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