Internet Marketing Strategy ( Nike )
DEFINING VALUES – 1.Customer selection(how do you describe the target group?;does company act in multisided market?) 2.Value Proposition(Product virtualization,value co-creation) 3. Brand( Name,brand);Brand profile. 4.How to reach the blue ocean? CREATING VALUES – 1. e-business organization(pure player, brick-and-click company). 2. e-business models. 3- COMMUNICATION VALUES- 1. Attracting customers( pull vs push) 2. Trust building(dimensions of customer risk,ability,benevolence,integrity). 4- VALUE DELIVERY- 1.Loyalty building 2.Strategy of satisfaction building(Kano’s features) 5- CREATING VALUES FOR COMPANY – 1. Delta Model(Best product,total customer solution, Customer lock-in)
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