International Business – exploring international markets to enter

Maybe use Murrays Beer as the example company

Explain why the business is expanding.

Compare and contrast two different overseas markets for international expansion of the business covering: Political, legal and economic issues, cultural issues, entry strategy and strategic alliances.

Conclude with a recommendation on whether the business should enter two or one of the countries of none. Discuss any currency fluctuations between Australian and markets currently happening.

Please reference text book: Global Business Today, McGraw Hill by Charles W L Hill and G. Tomas M Hult

Please also reference and use references from Musso, and

Dumitrescu, L & Vinerean, S 2010 the glocal strategy of global brands


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