International Business – exploring international markets to enter

Maybe use Murrays Beer as the example company http://murraysbrewingco.com.au

Explain why the business is expanding.

Compare and contrast two different overseas markets for international expansion of the business covering: Political, legal and economic issues, cultural issues, entry strategy and strategic alliances.

Conclude with a recommendation on whether the business should enter two or one of the countries of none. Discuss any currency fluctuations between Australian and markets currently happening.

Please reference text book: Global Business Today, McGraw Hill by Charles W L Hill and G. Tomas M Hulthttp://www.mheducation.com/highered/product.0078112915.html

Please also reference and use references from Musso,http://www.ccsenet.org/journal/index.php/ijms/article/viewFile/20916/14232 and

Dumitrescu, L & Vinerean, S 2010 the glocal strategy of global brandshttp://eccsf.ulbsibiu.ro/RePEc/blg/journl/538dumitrescu%26vinerean.pdf

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