- Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
- Outline a marketing strategy for the health care provider you selected.
- Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
- Describe the health care system and the role of marketing.
- Analyze the competitive environment of a health services organization and identify a course of action that will allow for strategic marketing success.
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