I have attached a sample you can take a look
also you can see an example of this product (kangaroo cars company)
i. Cover Page and Table of Contents (Reflecting APA Formatting)
ii. EXECUTIVE SUMMARY
1. Company Summary
a. Type of Business (private/commercial or public/social enterprise)
b. Is your business Collaborative/Partnership or a traditional Hierarchy? Describe.
c. Vision and Mission (Vision is the desired state that you want to achieve; Mission is what your business does, and who is does it for.)
d. Key Business Objectives: Are the specific strategies your company will take to accomplish its mission.
2. Products and Services your business will offer? If your business sells products describe these; if it provides services describe these. Provide specific descriptions of what your business will be selling to people.
3. Market Readiness (Is your business relevant to the market needs? How will the market respond to your business).
a. What need does your company fill? Provide a market analysis. (what market looks like)
b. Discuss if the market is ready to respond to your business.
c. Provide a SWOT analysis of your business.
d. Describe what makes your business unique.
4. Leadership and Management
a. Who will generate the vision for your company? Who will inspire others to follow the vision and provide the general direction for your company? (Say something about their background to do this).
b. Who are the managers of the company? Who will manage the various departments in your company? (Management is the role of planning, organizing, controlling, and monitoring).
c. What is the dominate leadership and management style in your company that guides this company? Please discuss with examples.
d. Specifically describe the culture your leadership and management generate? Please refer to this link to research cultures: http://www.canfieldco.com/uploads/Four_Organizational_Culture_Types.pdf
i. Competitive (Market-driven)
ii. Control (Hierarchy or Authoritarian)
iii. Creative (Adhocracy)
iv. Collaborative (Clan)
5. Operations Plan (Your operations plan is directly tied to your company objectives and how those objectives will be monetized). Your Operations Plan must cover a 6-Month time period.
a. Restate the key business objectives that will be financed from your operations budget.
b. Provide a more detailed description of your products and services. Include a discussion on the volume of customers you expect; how much product or services do you plan to sell; and state your pricing strategy (specify what you will charge for products/services).
c. What is the business structure? (Describe the hierarchy or leadership structure) What key departments will your business require to operate effectively? Is your business “brick and mortar” or virtual (online) or both? Describe where necessary, especially how online services will function.
d. Production and Procurement – How are goods and services obtained or developed? (Will your business produce its own products or provide its own services or will a broker or wholesaler or other outside sources be involved/contracted)? What is the exact plan for the delivery of your products or services to customers?
e. What are your hours of operation?
f. What are other key Staffing and positions held, if any.
6. Financial Plan – Provide a 6 month plan which features ONLY these items below:
a. Capital: How much money does your enterprise need for its start up? If your business is a private commercial operation, how much will be invested – by whom? If it is a public company, (not- for- profit or social enterprise) how will money be raised? Your capital should be twice the amount as the actual operations costs.
b. Operations Costs/Expenses: How much will it cost to launch and operate your business for a 6-month time period? Make a list of the TOTAL expenses, such as salaries, production costs, equipment costs, contracted professional services, office location, supplies and materials, marketing, etc. This should be a comprehensive list.
c. Revenue. Provide a detailed account of what your business will earn from sales.
i. How many customers will you service during the 6 months?
ii. What is the cost of products or services per customer?
iii. How much will your enterprise earn over a 6-month period? (Multiply the costs of the product/services by the customers served). This is your Gross Profit or Gross Revenue.
iv. What is your business profit? (Subtract the total expenses from the Gross Profit/Revenue) – This is your Net Profit for 6 months.
d. Allocation of Net Revenue: How will your revenue be allocated? Specify these amounts.
i. Company debts.
ii. Ongoing Operations (reserves)
iii. Innovations or expansion into new products or services.
v. Salary increases/Bonuses – (Don’t be greedy)
7. Marketing Strategies
a. Describe your specific target audience, and why you are targeting this particular audience.
b. Discuss how you will have the best access to this target audience.
c. Identify the marketing strategies that you will use and why (marketing is described as getting your product or service in front of the customer/client). Some ways are: Internet, media, website, word of mouth, advertising, etc.
d. Identify how your strategies will keep a sustained customer/client base.
e. Describe your marketing timetable.
8. Legal and Technical Aspects of Business
a. Describe the local and national laws that impact and apply to your business. Describe how your business will abide by and adopt specific laws that are relevant to your business.
b. Discuss how your business will deal with the following legal items: Intellectual Property; Trademarking; Franchising; Equal Employment or Equal Opportunity (and any other legal aspects that may apply).
c. What technologies will your business utilize that are essential to running your business; in what areas? Be very specific to discuss how key technologies will be utilized.
9. Ethics and Social Responsibility (these are two different things)
a. What is your businesses’ code of ethics? State this clearly.
b. Give specific examples of how your code of ethics will be reflected in everyday activities.
c. List the ways that your business be socially responsible for the external community and/or environment?
10. Typical Business Scenario – Using specific and clear answers, provide a clear “day-by-day” example of how your business will be conducted during a typical business week. Refer to:
a. Talk about how your product/services will be made available to customers. In-store, or online? Describe.
b. “Point of Sale” Customer Interaction. Who is your typical customer? Describe exactly how and when customers will interact with your business to access your product and services. Do this in REAL TIME.
c. Talk about what departments will be involved in serving the customer as they access your products/services.
11. Appendix as needed (provide this at the end of the report).
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