Contemporary Marketing

Books
Author Year Title Publisher Student purchase
TADAJEWSKI, MARK AND BROWNLIE, DOUGLAS 2008 CRITICAL MARKETINGISSUES IN CONTEMPORARY MARKETING WILEY & SONS Recommended Reading
ANDREASEN, ALAN 2OO6 SOCIAL MARKETING IN THE 21ST CENTURY SAGE Recommended Reading
JOBBER, D., AND FAHY, J. FOUNDATIONS OF MARKETING MCGRAW-HILL Recommended Reading
KOTLER, P., AND ARMSTRONG, G. MARKETING MANAGEMENT. PRENTICE HALL Recommended Reading
TENCH AND YEOMANS 2013 EXPLORING PUBLIC RELATIONS (3RD EDITION) PEARSON Recommended Reading

 

Journals
Author Year Name Article title Journal title Volume Issue Page number(s)
McKinsey Global Survey 2010 McKinsey Quarterly Five forces reshaping the global economy
David Edelman, Brian Salsberg 2010 McKinsey Quarterly Beyond paid media: Marketing’s new vocabulary
Lynette Ryals 2003 Journal of Targeting, Measurement and Analysis for Marketing Creating profitable customers through the magic of data mining
Steven E. Abraham, Barry A. Friedman, Raihan H. Khan, Richard J. Skolnik 2008 Corporate Reputation Review Is Publication of the Reputation Quotient (RQ) Suffi cient to Move Stock Prices ?
Josh Bernoff, Ted Schadler 2010 HBR Empowered
PETER DEMACARTY 2009 Business and Society Review Financial Returns of Corporate Social Responsibility, and the Moral Freedom and Responsibility of Business Leaders
McKinsey Global Survey 2010 McKinsey Quarterly Innovation and commercialization
Mark Gottfredson and Keith Aspinall 2005 HBR Innovation vs Complexity

Website resources

Additional resources

Online marketing information sources available via Learning Centre• Keynote: Market intelligence reports listed by product/service types.• Mintel: Independent research reports on UK consumer markets. • GMID: Euro monitor’s international database of country statistics and market research reports.

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