- Create your revised NAB company name and explain its significance.
- Develop your revised company’s Mission Statement and provide a rationale for its components.
- Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen. Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.
- Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company.
- Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.
- Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.
- Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.
- Develop a SWOT analysis for your NAB company using the SWOT.
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