Case study: renova toilet papers


Please carefully read the case study available on Moodle called “Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category”

Choose which strategic option you would pursue among the five options presented in the case study –i.e., 1) increased price competition, 2) private label manufacturing, 3) continued technological innovation, 4) launching a black toilet paper as a limited PR coup, or 5) launching black toilet paper as a fully-fledged line extension. Discuss the pros and cons of your chosen option and the rejected options, clearly articulating the potential benefits and dangers to the company of the option you have recommended.

In your answer be sure to refer to relevant theory and information from the case study.

The maximum word limit for the report is 2000 words, excluding references and appendices. Please write the assignment as a management report with different sections, an executive summary and a table of contents. Where material is sourced (journals, websites) please ensure appropriate referencing is undertaken. The marking criteria is based on the generic marking criteria in your programme handbook.

Good luck!

Case study


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