Case Analysis Questions:ZARA

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1. Identify different sources/ways that Zara gathers data? Which kinds of  insight does Zara gain from each of these kinds of information?

2. Information system is not just hardware and software, but it also includes the subsystems data, people, and procedures. Describe at least three key business procedures, partners/people and data that enabled Zara to excel (include at least two examples in each subsystem)?

3. Market responsiveness is a key competitive advantage of Zara. Describe how specific technologies (such as software, hardware, network) were used to inform, enable, coordinate, collaborate or control specific business processes to enable Zara to achieve quick responses in the following departments: Design; Manufacturing and Logistics and Stores.

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