Baby Boomers in Middle Adulthood

The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in this Chapter 15. Your captions should combine for a total of no fewer than 500 words.

Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting.

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