Anheuser-Busch (AB) InBev

Paper instructions

The student must do original research on Anheuser-Busch (AB) InBev.  A minimum of 5 completely different and credible sources are required and “NO SOURCE CAN BE OVER 1 YEAR OLD,” older sources will not count toward assignment satisfaction. Students may use more than 5 sources.  Students cannot use a source more than 2 times in a row. The third usage in a row will be considered plagiarism and the entire submission will receive a zero.  All assertions that students make in this submission must be accompanied by an in-text citation and reference. If you do not have the appropriate citations within the text of the submission, then the entire submission will receive a zero.  References without citations will be counted against the submission.

Students need to answer the following questions in their company analysis:

1.  Chapter 1 – 4

Identify the specific methods Anheuser-Busch (AB) InBev is using to enable their strategy and explain how it has evolved over the past couple years.  Do they have a winning competitive strategy for their industry or not?

2.  Chapter 4 *Use revised Ratio Analysis Table*

You are to summarize five type of ratios (i.e. profitability, liquidity, and others).  Conduct further research on this company and their industry in order to get their most recent financial reports.  Students need to select and calculate at least five (5) financial ratios, from different subgroups, to assess how well the Anheuser-Busch (AB) InBev’s strategy is working compared to two major competitors.  Students must clearly show their work for these calculations and explain how this results impacted your understanding of whether their strategy is winning or not.

3.  Chapter 5

Examine the five competitive strategy options (low cost, broad differentiation, focused low cost, focused differentiation, and best cost). Which strategy does Anheuser-Busch (AB) InBev use? Provide at least 3 decisions that Anheuser-Busch (AB) InBev uses that explains your strategy choice. In competitive situations sometimes companies need to change their strategy. This may happen to your company in the simulation. Please indicate 3 key decisions that would be needed to move Anheuser-Busch (AB) InBev to two different strategies.  For example, let’s say you determined they currently use a low cost strategy.  What specifically should Anheuser-Busch (AB) InBev implement to move to say a best cost and/or focused differentiation strategy?

4.  Overall

Considering your research and analysis from Question 1 through 3, what specific recommendations would you make to Anheuser-Busch (AB) InBev Board of Directors to improve their competitive position?  Be specific with a minimum of three strategic improvements (consider financial, marketing, and operating decisions), the estimated impact they would have on the company’s goals/objectives, and prepare a plan to implement the recommended improvements over the next year.

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