1. The subject company for the final take home exam is Chipotle Mexican Grill (NYSE Symbol – CMG), which is in the “fast casual” segment of the restaurant industry. Each student is expected to conduct an analysis of the industry and firm independently without assistance from teammates, friends, etc. You are expected to complete Part 1 of the SBI process. Please carefully review the guidelines and rubric posted in this folder.

2. Please read PPT、rubric、example carefully before start writing. PPT is talking about “what is SBI”. The rubric will tell you “what should paper include”. The example is a good format. Therefore, please see these three documents before writing. It is very important.

3. The assignment is very important, and it worth 200 points. It will use turnitin.


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